RELATED: How to Use Keywords to Optimize Your Pins on Pinterest Why you want to use expanded targeting I would generally add 25 to 50 keywords to a campaign You should add keywords that are relevant to the campaign. If you were to scroll down and click ‘See more’ yet again, there are even more to add. Then you can go in and remove the keywords that you don’t want.Īfter a search, if you click ‘See more,’ you can continue to add keywords to your campaign. Whatever comes up for your topic, go ahead and add them all at first. There are all sorts of Pinterest ad ideas for keywords in the Search. You also want to add some keywords to this. So I know that my audience is very heavily interested in Finance, so I’m going to choose Finance under the Topics for the example. Here we want to create an ad based on an interest. However, just select ‘Choose your own,’ and it opens up all the targeting detail options. Under Targeting Details, there is ‘Reconnect with users,’ which would be more retargeting, and ‘Find new prospects,’ which would be cold prospecting. RELATED: Promoted Pins on Pinterest: How to Setup & Optimize Your Conversion Campaigns 2. I don’t suggest running any advertising for less than $15 anymore. Go to ‘Create Ad’, go with conversions and give it a name. So I’m going to optimize my ads based on leads. I’m no longer using the sign-up code I’m using the lead event. How to Create Your Pinterest Idea Pin Ads 1.
Now we are talking about how to use those idea pins in an ads strategy. I have been talking about using Idea Pins for product sellers, creating idea pins with video and more. If you’ve been under there for a while you may have missed the ability to launch idea pins ads as well. If you’ve been hiding under a rock you may not know about idea pins rolling out globally.
Pinterest announced that idea pin ads are rolling out to some creators across the United States in 2022.
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